A Faulty Connection?

Really, Sony?

Really?

On October 23, you're releasing Connected, a family film that basically seems to be taking a dump all over the technology that's been keeping the world connected, chatting, meeting, and working during these unique and stressful times built around a global pandemic?

Even if your marketing team takes the position that film fans and families will be mostly returned to a relatively normal routine by the third week in October (with January being the latest that a worldwide coronavirus vaccine may be ready), the question remains: Are people young and old ready for a movie that argues that all of the connecting we have been doing across multiple platforms, in order to stay relatively sane and happy, is somehow evil?

I don't think so.

I could be wrong, of course.

But you might want to wait until later in 2021.

Or as a backup plan, go straight to VOD in October.

Just a thought.


MTMG